The most prominent effort to popularize the style of the brand AandF was his now defunct magazine, AandF Quarterly, that the public company from 1997 to 2003. The publication was a hybrid of magazine and catalog, and had advice columns, and articles about university life, the most famous of all, the highly sensual work of photographer Bruce Weber. Ironically, the publication contained many nude models, while asset Management the clothes were often independently on a flat surface. A publication as “hot” made a dent among younger customers and was one of the highest circulation among the young among all journals in the late 90s. The magazine was also an icon among gays by large doses of young men without shirts and pictures homoeroticas. The newspaper ads for AandF Quarterly appeared in Interview magazine, Out, Rolling Stone and Vanity Fair. In 1999 the company expanded with AandF TV, a channel that focuses on youth sports and leisure activities. “AandF TV” was originally created for use with cable TV and monitors store Abercrombie and Fitch, but until recently only been issued on the website of the company.
The Quarterly AandF became a focus of controversy shortly after starting to run. Kirk Sanford It showed Ernst pictures of male and female models, usually naked, posing in pairs or groups. Despite a company policy restricting sales to adults of the publication, critics charged the publication, and ending are also sold to minors. Several states threatened to bring legal action, although the company has never been sued for anything on this publication.
The publication was also criticized for moral issues, to show sexually explicit interviews with porn stars and articles which, according to critics, giving glamor to alcohol consumption, sex Ernst and homosexuality. In 2003, a group of religious organizations, activists for the rights of women and organized groups of Asian-Americans boycotted and protested the publication and the “Edit Navide a” Catalog was withdrawn from the shops. In 2004, “AandF Magazine”, a comparatively dull collection of photos and articles about celebrities emerging to replace the old publication.